journalist • editor • stylist
When Sasha was old enough to hold a crayon, she was often found scribbling words rather than doodling pictures (strange pursuit though it was, especially for a four-year-old, and never mind that her form of "art" looked more like street graffiti than sweet drawings of blue skies and barn animals). This childish manifestation, then already a vivid sign of things to come, is today a well-honed craft that defines her professional reputation as an accomplished journalist and editor.
Something of a drill sergeant when it comes to putting thoughts to 'puter, this over-achiever was already changing perspectives at 14 with a powerful poem she wrote about teen pregnancy, which got her published for the first time in a community paper. A year later, in between being the girl in class whose essays got read out week after week and spotting typos in newspaper ads, Sasha won first prize for an article about the importance of preserving Singaporean culture in a national writing competition. For her, more satisfying than the $100 cash prize was seeing her story in print.
Her big win only served to whet her appetite for not just creating good content, but getting it published where it matters: At Elle Singapore as a fashion writer/stylist and Female Singapore as its features and deputy editor. Sasha was also the editor of Seventeen Singapore and trained for the role at Hearst Magazines in New York.
In 2011, after leaving corporate publishing, Sasha established herself as a successful freelance writer and editor. Her work has since appeared in a number of major publications around the world, including the South China Morning Post in Hong Kong, Shape Singapore, Her World Singapore, Singapore Airlines' SilverKris, Harper's BAZAAR Singapore, Philippine Airlines' Mabuhay, Robb Report, L'Officiel, Prestige, Design+Architecture, Billionaire, and Wine & Dine.
Sasha has also done corporate writing for McCardle Williams, Matilda International Hospital, Singapore Tourism Board and Chōsen Experiences.
In 2014, Sasha's "Restaurant Australia" feature for The Peak Selections: Gourmet & Travel picked up the Award of Excellence for Alternative Storytelling at the International Corporate Media Awards (ICMA) in Germany.
Sasha trained as a book editor in Sydney, Australia. She has two projects in the works in 2019: A book about Kleine-Levin Syndrome and an online magazine focused on the Hawaiian Islands.